[New Music] 704 ‘Let It Go’ (@therealmr704)

[New Music] 704 'Let It Go'

 

Continuing to dominate the campaign trail in preparation for his “Heart of the City” album, North Carolina basweman 704 links with Big Head on the Beat for the thundering sounds of “Let It Go”. The Charlotte heavyweight speaks tales about the hustler lifestyle and environment on this certified street banger. The album is set to drop on August 5th but in the meantime, press play and “Let It Go” – Get Your Buzz Up

Check Out Single Below
Continue reading “[New Music] 704 ‘Let It Go’ (@therealmr704)”

10 Reasons Rap Albums Don’t Sell

10 Reasons Rap Albums Don’t Sell

Some of this is common sense, and obviously there are more reasons why pop/r&b/country/gospel/all other genres sell more than rap. But here are 10 specific things I’ve observed and experienced first hand while promoting rap music. Never one to present a problem without offering a solution, I suggest you check out That Retail Chick’s blog. She has years in the hip hop sales game.

Giving It Away for Free
If you want someone to buy the cow, don’t give away the milk for free. This isn’t to say stop providing fans with free downloads/streams every now and then to build anticipation, but there are also other ways to reach your listeners. Why would I buy your album when you’re going to put all the good music out via mixtapes before the record drops like [insert your favorite rapper here]?

Bootleggers/Internet Pirates
Piggy-backing off the above statement, bootleggers and internet pirates (myself not included lol) have a huge impact on record sales. Artists now have to come up with more and more creative ways to get attention for selling albums, especially rap artists. And it wouldn’t hurt to protect your files better smarty.

Rappers Motherfuckin’ Cuss Too God Damn Much Bitch Hoe. Fuck.
I cuss like a sailor, but I wouldn’t want my kids to do as I do. And kids buy music. Adults buy groceries. Oh yeah, quit dropping the n-word every 3 syllables.

Violent/Degrading Lyrics
See above statement. There are ways to talk about real life situations while still being responsible. On the flipside, sometimes the more shocking the material the more sales, but the masses aren’t going to pay for this. Women buy music guys.

Non-Inspirational
Not to sound like a hip hop bible thumper, but lyrics are washed out these days. I can fully appreciate a song that makes me want to white-girl-shake in the club, but I’m not going to buy an album based off that. It’s like a one night stand – we meet in the club, we have a good time, but I don’t want to take you home forever (this never happened to me btw, hypothetical). There’s only so many times I can listen to songs about cars, jewelry, and levels of splurging unattainable to the average man. Say something real.

Fans are Now “Industry Experts”
My fellow journalist Maurice Garland made a good point when he said there are no fans left because they’re all music industry expert now. Back in the day hip hoppers didn’t care about 1st week album sales, Billboard stats, or how well engineered a rap album is. Have you listened to an old Wu Tang album lately? They sound like they were recorded off a radio station with a tape player, but we didn’t care back then, we still came out of our pocket (or our parents’) for some good music. I’d sneak $10 out of my grandmother’s purse if a new Ghostface tape was dropping. Word is bond Gawd.

Artists are Not “Industry Experts”
It’s not cool when fans know more tricks of the trade than rappers do. My middle school sister can get an album uploaded to iTunes faster than a rapper can turn on an iPod. Know your industry or keep your hobby to yourself.

Poor Management/Label Reps
Following up from the previous reason, artists need to be more educated on label practices and more in touch with their team. There are countless stories of rappers hiring ill intentioned and/or unqualified friends to lead their business ventures. I don’t know about you, but I haven’t heard of many Fortune 500 companies headed by a group of retarded donkeys, yet I’ve met numerous asses representing talented flops.

Rappers Don’t Tour Efficiently
Hopping from no-name city to no-name city in a van with 10 other people, barely sleeping, scraping up food money, praying for a clean place to shower, dealing with janky promoters, all while leaving behind a family with mounting bills is definitely not ideal for any up-coming artist. But it’s a necessary to build rapport with fans. If nobody knows you, who will buy your album? If nobody knows you, who will to pay you $20,000 to perform at an arena? Crawl before you walk.

Rappers Smoke Too Much Weed
Smoking weed leads to poor decisions, slow actions, and many of the above-mentioned issues. It makes you lazy. And it makes you rap dumb. The same goes for “Molly”. You don’t sound good dude, you sound high.

**editing**
I forgot reason #11: Love and Hip Hop Atlanta
Who’s going to buy a rap album after watching this show?

via
Ms Rivercity

Event Footage: A Look At “The PPL Show” Ft. @Grafh – @PPLBeatBattle #THEPPLSHOW

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The PPL show is a Hip Hop version of Saturday Night Live, it started out of NYC in Puff Daddy’s studio. The audience consists of Major Artists, Djs, Program Directors, Magazines, Radio Shows, Investors and AnRs. This is not a battle or showcase. It is a networking party set up like a TV show and is a great way to brand yourself since all footage major media outlets all accross the states. Call the HOTLINE 24hrs a day for information on anything you see here!! (888) 600 2756 … www.THEPPLSHOW.com #THEPPLSHOW #PPLBEATBATTLE

News: Tiger Paw Beverages Inc. Announces “Purple Haze” Liqueur

purplehazedrink

“I wanted to produce a high quality product that consumers would love while honoring my brother Jimi, and all of his amazing work,” said, Leon. “He would drink Purple Haze Liqueur if he could be here with us today.”

Purple Haze Liqueur has been spotted in the hands of celebrities like P.Diddy, Erykah Badu, Christina Milian, Giuseppe Zanotti, Flo Rida, Dj Quik, Sean Kingston, Soulja Boy, Lil’ Fizz and World Champion Boxer Floyd Mayweather.

Purple Haze Liqueur has participated in numerous star studded events and television programs including Love and Hip Hop Hollywood, Chris Brown’s “Liquor/Zero” music video, The West Coast Hooter Pageant, The Las Vegas Night Club and Bar Convention, The B.E.T Awards Experience, as well as sponsoring Christina Milian’s WAPC Beauty Launch, Rappers Future and Dej Loaf’s Official B.E.T Hip Hop Awards After Party at Mansion Elan, iHeartRadio Concert After Party, Mercedes Benz of Encino Launch of the G Series and African Wildlife Foundation Gala, Campcreek World of Beverage signing with Lil’ Fizz and Leon Hendrix and many more to date.

In a cocktail form, the liqueur can be mixed with Sprite, champagne or brand ambassador DJ Quik’s favorite, pomegranate juice. Available at over 200 locations in Atlanta, Savannah and Athens, GA. The distribution will continue to expand into California in November 2015. www.tigerpawbeverages.com/purplehaze